As more services are now going digitally ranging from video games to military training, VR is all around us. Similarly, the popularity of virtual try-on for the jewelry business is rapidly increasing. It offers customers the chance to try-on pieces of jewelry. Thanks to TrueView AR, that makes it possible for the customers to view jewelry online so that they can make sure whether or not they like how it looks before they buy. Simply put, virtual try-on is a turnkey, multi-application system that is compatible with any jeweler’s eCommerce platform. So, there is no denying the fact that it is a dynamic approach that can deliver the customers a very cool shopping experience. This is why nowadays most Jewelry Retouching Services aim to launch a 3D experience that lets customers see themselves in pieces of jewelry before they buy along with offering them a plethora of customization options. So, if you are in the jewelry business, make no mistakes further! This is the best time for you to the practice of blending the digital and physical that has long been predicted to affect diverse businesses across the globe.
A Brief Overview of Virtual Try-on:
With the shopping experience moving online, brands are now striving to offer a holistic user experience on the digital channels to their customers. The virtual try-on technology makes it possible for different services to try on almost anything in just a few seconds. Moreover, this technology has been triggered by the advancement of computers and smartphones that support AR. This makes virtual try-on solutions easily accessible to both the brands and the customers. How? Let’s find out:
When it comes to marketing and sales, virtual try-on offers the highest flexibility to business owners. Now as a brand owner, you can offer customers a realistic, personalized product presentation in minimal time with the help of a virtual try-on. Thus, you can allow customers to try out dozens of products instantly along with offering them get related several recommended products. Moreover, a virtual try-on proves to be a valuable source of information for the customers. For instance, now customers can track the most selling or more trending products, and adjust the offering across the various locations resulting in meeting the real needs of the customers.
Again, for customers, it proves to be very beneficial. It is because virtual try-on gives the best chance to the customers to try on their desired products to make buying decisions much easier. Thus, it helps customers to get a seamless shopping experience by allowing them to know how the desired products fit them.
How Does Virtual Try-On Technology Work for Jewelry Business?
Virtual try-on is designed with a superior ability to track real-time video streams. You can place 2D or 3D digital objects on the digital platform. Thus, virtual try-on gives the customers the freedom to check how it looks on them so that they can make doubtless decisions. This is why several industries including the jewelry business have started to use virtual try-on. So, if you are a jeweler you can make this possible through a robust eCommerce Image Editing application
Top Benefits of Jewelry Virtual Try-On:
Now look at the top benefits of Jewelry Virtual Try-On:
1. Reduce Return Rates:
The pandemic has forced everyone to head towards online shopping. In a study conducted by the Monash Business School’s Australian Consumer and Retail Studies, more than 50% of online shoppers reported that they did not feel lonely during the pandemic time while shopping online for non-essential products. But the problem was that businesses experienced an increase in product return rates as shoppers were unable to touch, feel and try on products before buying resulting in reduced sales and conversion rates. Again, there were more than 40% of shoppers did not like online shopping simply because of its complicated product return process. Here comes the importance of virtual try-on technology. It proves to be very effective to reduce the product return rate by 27%. Thus virtual reality helps shoppers including jewelry shoppers make an informed buying decision by filtering out incorrect sizes and fits. So, if you own a modern jewelry shop, make sure you opt for the best Jewelry Editing service provider in USA that can help you support to find the best way to stay productive in a non-traditional time.
2. Reduction in Overall Costs:
Most importantly, the benefits of a jewelry try-on roll over to the reduction of the overall costs of a business. Just consider the situation, when you are traditionally sending jewelry products to your potential customers for them to try on at home, it involves the cost of logistics, labor, and restocking. Moreover, there are several risks included. This is not at all an ideal business approach. Now, hopefully, you can avoid this situation by utilizing a virtual fitting application that will help you make your supply more fluid and move by reducing product returns and eliminating all the waste.
3. Increase the Utilitarian Value:
By incorporating a jewelry virtual try-on into your shoppers’ buying experience, you can increase both their utilitarian and hedonic needs in shopping. It is a value that a shopper receives through a rational consumption behavior, while hedonic value is related to the value of shoppers that are received through their experience of fun, playfulness, and enjoyment. The jewelry virtual try-on application can help you fulfill your shoppers’ utilitarian needs as it allows them to eliminate the suit, fit, and match dilemma, which is very common in the online platform. For instance, customers may like the products by looking at the photos, but when they are receiving this product in reality the product might not fit them or suit their look. But, virtual try-on can effectively solve this dilemma by providing shoppers with a detailed and real-life view of the products with perfect size, color, design, and style. Most interestingly, they can try on the jewelry item virtually by simply clicking a button. So, don’t look back, opt for reliable Photo Editing Services to empower your business and your shoppers.
4. Build Brand Value:
If you want your business to reach its height, make sure you know how to differentiate your brand. It is proven that differentiation has always been a game-changer. Here, virtual try-on can effectively help you differentiate your brand by attracting your target shoppers and turning those into potential leads. It is because, with the virtual try-on application, you can create an interactive shopping experience for the shoppers that are positive, memorable, and highly relevant to this present time. It will not let your shoppers think twice before making a purchase online.
5. Boost Conversion Rate:
A recent study shows that products with AR content showed a 94%bhigher conversation rate as compared to the products without AR. Introducing a virtual try-on is all about compelling your shoppers to take any action on your website. But you should not consider it as just a trend, rather it is a forward-looking approach to the continuously evolving retail market.
Read More: Learn the Easiest Ways to Promote Your Jewelry Business Online
6. Time-Saving:
Virtual try-on can help both the customers and the businesses to save time. Now, customers don’t need to physically try on any item or wait for it and retailers can allow customers to try on jewelry whenever they like without taking out the preferred jewelry piece to give the customer to try. Simply put, it will help you to focus more on things that matter more.
7. Reach More Customers:
Jewelry brands with virtual try-on features on their website, apps, and stores have reported reaching more people globally. The reason is that it offers the highest flexibility to the customers while shopping resulting in increasing the global customer base and your brand reputation.
8. Digital Inventory:
If you have a physical jewelry store, you know that it is quite impossible to showcase the entire collection to your customers. So, there is always a chance to miss a customer. But with virtual try-on, you can showcase your entire collection digitally. Needless to say, you are allowing customers to choose their desired products by displaying your entire collection.
Conclusion:
So, there is no denying the fact that augmented reality is here to stay especially for the jewelry industry. Again, it is predicted to be the next big thing for this specific industry. It is because virtual try-on is allowing jewelers to grow to their full potential so that they can market their unique jewelry pieces to their potential customers without any hassle. Moreover, a virtual try-on will help your jewelry brand offer a fully customized approach to the customers by aligning with your business goals and expectations. Yes, a virtual try-on has such huge potential.
